Primary Logo
This is the primary GreatHorse logo form. It should be used whenever possible.
Standalone Icon
This standalone icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.
Monogram Icon
This monogram icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.
Space Around and Minimum Sizes
Be sure to always give enough margin/padding to the logo/icon. The general rule is to provide a margin/padding of 1/10th of the total width around it in relation to other elements and text.
Primary and centered logo minimum sizes:
- The print physical minimum size for is 1" wide.
- The web minimum size is 175 pixels wide.
- The text and detail of the icon should always be crisp and legible.
Icon minimum sizes:
- The print physical minimum size is 0.5" wide.
- The web minimum size is 50 pixels wide.
- The text and detail of the icon should always be crisp and legible.
Do Nots
Please do not warp, non-proportionally scale or distort the logo. Do not add drop shadows, bezels or other filters. Do not color in off-brand colors.
Inverse Logo and Icon Usages
You may on a limited basis apply any of the marks in an inverse usage as seen here. It is preferred you utilize it in standard brand colors. Where the mark is "knock-out" white against a very dark background.
Text Usage
When used in a standard san-serif font, it should have capitalized G and H, as such:
- GreatHorse
When it is used as a serif font it should be written in small-caps as such:
-
Greathorse
Hashtag
For social media marketing channels we utilize the hashtag:
#itsdifferentatgreathorse