Primary Logo

This is the primary GreatHorse logo form. It should be used whenever possible.

Primary - Variant
Primary - Variant
Primary - Variant

Standalone Icon

This standalone icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.

Icon - Variant
Icon - Variant

Monogram Icon

This monogram icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.

Monogram - Variant
Monogram - Variant
Monogram - Variant

Space Around and Minimum Sizes

Be sure to always give enough margin/padding to the logo/icon. The general rule is to provide a margin/padding of 1/10th of the total width around it in relation to other elements and text.

Primary and centered logo minimum sizes:

  • The print physical minimum size for is 1" wide.
  • The web minimum size is 175 pixels wide.
  • The text and detail of the icon should always be crisp and legible.

Icon minimum sizes:

  • The print physical minimum size is 0.5" wide.
  • The web minimum size is 50 pixels wide.
  • The text and detail of the icon should always be crisp and legible.
Space Around
Space Around

Do Nots

Please do not warp, non-proportionally scale or distort the logo. Do not add drop shadows, bezels or other filters. Do not color in off-brand colors. 

Do Not
Do Not
Do Not
Do Not

Inverse Logo and Icon Usages

You may on a limited basis apply any of the marks in an inverse usage as seen here. It is preferred you utilize it in standard brand colors. Where the mark is "knock-out" white against a very dark background.

Inverse Variant
Inverse Variant

Text Usage

When used in a standard san-serif font, it should have capitalized G and H, as such:

  • GreatHorse

When it is used as a serif font it should be written in small-caps as such:

  • Greathorse

Hashtag

For social media marketing channels we utilize the hashtag:

#itsdifferentatgreathorse